Blog

Jun 03, 2023

'Poker Face' Activation 'BLSHT Day' To Take Over L.A. Restaurants (EXCLUSIVE)

By Charna Flam Peacock will hold its very own Bullshit

By Charna Flam

Peacock will hold its very own Bullshit (BLSHT) Day, an immersive in-person activation experience to celebrate its comedy "Poker Face" on June 10.

BLSHT participants and fans will have the opportunity to "hit the road" like Natasha Lyonne's character Charlie Cale. The "BLSHT Day" consumers will be able to score "Poker Face" themed items from the various participating L.A. locations and "call BLSHT and reap the rewards." To receive the special themed products, fans will have to walk up to the checkout counters and call BLSHT.

The "BLSHT Day" hub will be at Westfield Century City Mall, featuring Charlie's Barracuda, a lie detector experience and branded photo opportunities. Additionally at the Century City location, fans will receive a map of participating locations around Los Angeles. See below for the event's participating venues.

The below venues will be participating from 12 p.m. to 5 p.m.:

The below venue will be participating from 12 p.m. to 4 p.m.:

The below venue will be participating from 2 p.m. to 6 p.m.:

Ahead of the event, on June 9 Peacock will take over L.A. Live Plaza and distribute custom illustrated maps highlighting the "BLSHT Day" locations, and host a game of truth or lie, with the opportunity to score swag.