Supervsn Studios Calls On Community To Open Flagship In Los Angeles

Aleali May [left, white tank], Gavin Mathieu [center, black tee], singer BLXST

Aleali May [left, white tank], Gavin Mathieu [center, black tee], singer BLXST [center-right, plaid ... [+] shirt], Carolyn Shaw [bottom right, red hat], Marqueece Harris-Dawsom, [far right]: June 3, 2023, in Los Angeles street culture and the View Park neighborhood community, Supervsn Studios recently opened its first flagship store on Slauson Avenue, where founder and creative Gavin "Mizzle" Mathieu grew up.

Among the many streetwear and fashion brands to come out of Los Angeles, few have a vested history in Los Angeles street culture and the View Park neighborhood community. Supervsn Studios recently opened its first flagship store on Slauson Avenue, where its founder and creative director Gavin "Mizzle" Mathieu grew up. Saturday, June 3, 2023, marked a moment for the brand that is representing its founding city with its new retail address at 4440 W. Slauson Avenue, Windsor Hills, CA 90043.

June 3, 2023: In Los Angeles street culture and the View Park neighborhood community, Supervsn ... [+] Studios recently opened its first flagship store on Slauson Avenue, where founder and creative Gavin "Mizzle" Mathieu grew up.

Supervsn Slauson celebrated in association with Amazon Music's Rap Rotation, with a ribbon-cutting ceremony and city certification on behalf of the office of Mayor Karen Bass; a certificate Office of Senator Lola Smallwood-Cuevas of the 28th District recognizing the district presented by Marqueece Harris- Dawson.

Marqueece Harris-Dawson presents Gavin Mathieu with a Los Angeles city certification: June 3, 2023: ... [+] In Los Angeles street culture and the View Park neighborhood community, Supervsn Studios recently opened its first flagship store on Slauson Avenue, where founder and creative Gavin "Mizzle" Mathieu grew up.

Besides receiving the stamp of approval from the city of Los Angeles and support from various notable artists, Supervsn Studios holds favor among a greater-creative community. These talents include Hebru Brantley and Nas, and prominent influencers from the South Central Los Angeles area, like Blacc Sam, co-founder of The Marathon Clothing, designer and stylist Aleali May, host and personality Beija Velez, DJ Mustard, and singer BLXST, but from establishments instrumental to the community.

Carolyn Shaw, a View Park Legend and owner of multiple addresses surrounding the new Supervsn store has been around long enough to see the View Park area host a plethora of Black entertainers, athletes, and musicians. Shaw states, "I carefully look for the positive younger businesses and the budding energy that they bring to make their dreams come true. I have mentored a lot of young entrepreneurs and even family members who have businesses here that are very successful."

Shaw has been an incubator of community and those with tremendous talent. These included many Laker players who played at The Kia Forum in the nearby neighborhood of Inglewood during the 80s and 90s, and even the late Tina Turner would frequent a womenswear retail space owned by Shaw, where Supervsn Slauson sits today. "The next 10 to 15 years will bring about great commercial and residential development, and brands like Supervsn will be a part of that generational story of growth," sharing her outlook on the success she has already created the foundation for.

Aleali May at the Supervsn Slauson opening; June 3, 2023: In Los Angeles street culture and the View ... [+] Park neighborhood community, Supervsn Studios recently opened its first flagship store on Slauson Avenue, where founder and creative Gavin "Mizzle" Mathieu grew up.

"Carolyn Shaw has been providing clothes for Black celebrities of View Park and Windsor Hills for over 50 years," noted Supervsn founder Mathieu. "She shared that she would really love to have another clothing store join her on Slauson – the rest was history. Carolyn is a living legend in the neighborhood, and she has tirelessly helped so many of the local businesses find their footing in the community."

Gavin Mathieu established Supervsn Studios in 2019 after launching the 400 brand and tour merchandise with Compton rapper YG, while his journey dates back to his teens when he discovered his design niche. Originally from Minneapolis, Mathieu's family moved to Los Angeles, specifically the surrounding Crenshaw District area, as an adolescent. Growing up in the Crenshaw District, Mathieu's older brother would befriend a local rapper named Dom Kennedy over their mutual interest in music.

As a teenager, Mathieu screen printed t-shirts for other local acts like PacDiv, Nipsey Hussle, and Kendrick Lamar, who would perform in those shirts later that evening at parties and shows. The effort to dress these emerging music artist was the foundational movement that spawned modern LA streetwear and common threads among peer creatives. Mathieu would begin throwing parties at age 20, organizing events called 'Just Be Cool,' leading up to opening his first gallery space on Fairfax Avenue, circa 2013, called the "YOUth."

Mathieu would host shows for local artists, including Blue The Great, who has his first solo show there. His YOUth gallery was an incubator for talent from all over and was the location where Nipsey Hussle would host his "Proud 2 Pay" pop-up campaign for his aptly titled Crenshaw album. Mathieu would work with Nipsey Hussle early in his endeavors to get into fashion with a line called "Grams and Gold" that was the catalyst for The Marathon Clothing Line. Mathieu initially met Nipsey Hussle through music manager Jonny Snipes.

After his years working with YG, traveling on tour as he created merchandise under his Supervsn company at the time., Mathieu founded the Supervsn Studios name under the importance of "health" and "energy" as a creative aiming to double down on his community. Mathieu has focused on the Slauson, Baldwin Hills, and View Park Windsor Hills areas, where notable celebrities from the 80s and 90s once resided. His family has paved the way for him with retail acumen in the wine and spirits industry in Los Angeles, specifically in the Slauson area and its surroundings.

A dedicated space in the Supervsn Slauson for collaborations and art, carries the Pacsun collection ... [+] by the brad.

The flagship space presents a brutalist finish with wood fixtures, and wire attached from floor-to-ceiling where clothing hangs on suspended racks. A Mid-Century Modern in a South Central aesthetic with raw edges from plastered walls contrasts large photographs from Supervsn Studios campaigns over the years. The store is a collaborative design between Mathieu and Estelle Bailey-Babenzien, Co-Founder of Noah Clothing and owner of Dream Awake Design. The two filled the space with custom furniture, personalized fixtures, and Noguchi lighting treatments.

"Consulting on the design with Gavin and the Supervsn team was really fun. They have a huge respect for the arts, excellent taste, and aren't afraid to add an element of the surreal to the design," says Bailey-Babenzien. "Combining natural with the supernatural, framed with classic mid-century modern touches, makes this space very unique and alive. I’m excited to see how it will continuously transform as they exhibit new concepts and ideas. It's a place where you can always expect the unexpected, feel inspired and welcome."

The 1200-square-foot retail space carries cultural artifacts like coffee table books from B Magazine to South Central is Mecca titles. The "Studio Gallery" space in the second half of the store features rotating installations from different brand collaborations, local artist installations, and community programming led by The STUDIO Foundation, mimicking the essence of his former YOUth gallery.

Supervsn Studios has had successful collaborative collection and partnerships with Pacsun titled STUDIO, powered by Supervsn Studios, an extension of fashion apparel and accessories within the Pacsun marketplace. With four seasonal drops a year, dedicated proceeds from each collaboration fund internship and mentorship programs through empowering organizations 10 Summers, Round Two, and Golden Voices, to name a few.

Supervsn Studios is also featured in the new 2023 rendition of White Men Can't Jump, designing the basketball jerseys and the court in the film. Mathieu has also worked with brands like Microsoft, Coachella, and Union. Supervsn Studios and Mathieu's involvement and passion in the community is inspiring the next generation of creatives through clothing, art, and media, sailing through an ever-evolving journey for him and his team at Supervsn Studios.

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Supervsn Studios Calls On Community To Open Flagship In Los Angeles